Regal Tides is a high-end coastal resort and spa concept designed to offer an exclusive retreat for affluent, experience-driven travelers. Positioned as a sanctuary of serenity and refined luxury, the resort targets guests who value elevated service, natural beauty, and holistic wellness in a tranquil seaside setting. I led the full brand identity development for Regal Tides, crafting a cohesive and elevated visual and verbal language that mirrors the brand's core values—elegance, tranquility, and timeless sophistication. The identity included: A custom crest-style logo, blending wave, sun, and crown motifs to symbolize nature, renewal, and exclusivity. A refined color palette of deep teal, gold, ivory, and coral to evoke calm, prestige, and warmth. Carefully selected typography—a blend of high-contrast serif and modern sans-serif fonts—to reflect both tradition and contemporary clarity. Defined brand voice keywords (e.g., refined, inspired, trustworthy) and tone to guide all messaging. Visual applications across mockups like spa products, door hangers, signage, wine glasses, and social media templates.