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ConceptLAB is a cutting-edge technology and innovation company focused on building modular frameworks and systems that empower teams to think better, move faster, and execute with consistency. From the outset, the goal was to create a bold, distinctive brand that reflected its mission—transforming vision into life through discovery, creativity, and systems thinking.
Client:
Eli Glanz
My Role:
Brand Identity Designer
Year:
2023
Service Provided:
Logo Design, Social Media Template, Website
The branding process began with a deep dive into ConceptLAB’s philosophy: it’s not just about software or tools, but about designing foundational systems that solve big-picture problems. Drawing inspiration from the revival of 70s “modern retro” aesthetics, Brooklyn’s creative scene, and the simplicity of brands like Supabase, the visual identity blends nostalgic charm with futuristic intent.
The logo design explored symbols of modularity and motion, capturing the brand’s engineering precision and innovative nature. Typography choices lean into clean, slightly retro sans-serifs, reinforcing a timeless yet modern vibe. The stroke variation and flexible use of the mark across applications—including digital, 3D motion graphics, and product environments—ensure high adaptability.
This branding was crafted to attract the brightest minds—developers, designers, thinkers—and position ConceptLAB as a place where talent thrives, and visionary ideas come to life. The result is a living, breathing brand system built for impact and longevity.
