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Aurama is a luxury skincare and cosmetics brand built on the principles of natural beauty, sustainability, and refined elegance. This project involved crafting a complete brand experience—from defining a distinct visual identity to creating thoughtful packaging and storytelling elements that align with the brand’s values.
Client:
Aurama
My Role:
Brand Strategist, Art Director
Year:
2024
Service Provided:
Brand Strategy, Visual Identity, Packaging, Web Design
Inspired by the fusion of nature and science, Aurama speaks to modern, eco-conscious women seeking high-end, ethical skincare solutions. The logo design features a custom serif typeface with a geometric accent that symbolizes harmony, balance, and beauty—echoing nature’s own geometry. Earth-toned color palettes, soft textures, and minimal yet luxurious layouts support a narrative of purity, self-care, and timeless elegance.
This branding journey showcases how design can elevate a product into an emotional experience, blending aesthetics with purpose to create a strong, lasting brand presence.
