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PineMark is an emerging edtech startup focused on equipping learners with future-ready skills through personalized and accessible digital education. I was tasked with developing a bold and memorable brand identity that communicates innovation, clarity, and empowerment.
Client:
Pine Mark
My Role:
Visual Identity Designer
Year:
2025
Service Provided:
Visual Identity Designer
The visual identity centers around a strong, geometric symbol paired with a clean and modern wordmark. The color palette—featuring deep navy, vibrant gold, and creative lilac—was crafted to strike a balance between trust, optimism, and curiosity. The logomark symbolizes growth, structure, and forward momentum—essential themes for an educational brand.
From logo design and typography to color strategy and visual guidelines, the PineMark identity was built to scale with the brand’s ambition and inspire confidence across learners, educators, and investors.
